For pre-launch teams

Test the icon.
Keep the product private.

You can get an early first-impression signal without publishing the app. Show only the icon direction and the minimum context people need to make a choice.

Create a free test Read the testing guide

The short answer

An early icon test does not need to reveal an early product.

Use two comparable icon directions and a neutral task prompt such as “Which would you tap first for a focus app?” That gives people enough context to choose without exposing your roadmap, private screenshots or product details.

A safer workflow

Share the minimum needed for the decision.

01

Define the boundary

Decide what can be public: the icon direction and a broad category are often enough.

02

Prepare comparable files

Use two centered, readable PNGs and change one visual decision at a time.

03

Ask a neutral question

Ask about the first tap, not whether someone likes a product they have not used.

Choose the audience

Public feedback and confidential feedback solve different problems.

A small private group is the better fit when the asset itself is sensitive. A public anonymous comparison is useful when you want a broader read on first impression and are comfortable showing the artwork. In both cases, only submit material you have the right to share.

After the result

Turn a preference into the next iteration.

  • Record which specific visual decision changed between the two directions.
  • Check the chosen direction at small sizes before treating it as final.
  • Keep the outcome directional: it is input for design review, not a forecast of downloads.
  • When the app is ready, validate the final treatment in its real store context.

FAQ

Common questions

Can I test an icon before an app is published?

Yes. Share the icon direction with a neutral category prompt, without publishing a roadmap, screenshots or sensitive product details.

What should stay private in an unreleased icon test?

Only show what is necessary to answer the first-impression question. Avoid unreleased screens, feature details, private roadmap material and a product name when it would reveal more than intended.

Can I upload an unreleased icon to IconBattle?

Yes, if you have the right to share the artwork. Uploaded artwork is checked before it is activated for a public Battle.